Interactive Media / Mobile experience
PUCESA+
Interactive media.
A mobile AR marketing experience for Pontificia Universidad Católica del Ecuador, sede Ambato, designed to make course discovery feel like an interactive treasure hunt.
The question
How can a university present its course offering in a way that feels memorable, active, and easy to explore?
The response
PUCESA+ uses augmented reality and a treasure-hunt structure to turn information about university courses into a participatory experience. Instead of presenting a static list, the concept gives prospective students a reason to move, look, and discover.
The result
An interactive marketing concept that connects institutional information with play and exploration. Contact me for more detail about the experience design, AR approach, and project development.