Interactive Media / 2024
OnBoard
Interactive media.
OnBoard is a mobile AR venture built to help small businesses offer more human, conversational customer experiences through an interactive digital assistant.
Project walkthrough
The question
Poor customer experience creates a significant cost for businesses, while customers increasingly expect self-service that still feels personal.
The response
OnBoard combines an AR character with text and voice interaction so customers can discover products and services through a more specific, engaging experience than a generic assistant. The model supports small businesses with installation, training, customisation, trials, and ongoing service.
The result
A business and product concept developed from pandemic-era testing, with a route from three-month pilots to longer-term partnerships. Contact me for more detail about the venture, product decisions, and development work behind it.