UX / UX project
IMG Worlds of Adventure
UX.
A UX redesign exercise using IMG Worlds of Adventure as a use case, developed in Adobe XD to make the experience clearer and more compelling.
The question
How can a large entertainment destination guide visitors through a busy offer without losing its sense of adventure?
The response
I explored the experience through a more focused UX structure, connecting discovery, navigation, and visual energy so the interface could support both practical planning and anticipation.
The result
A polished redesign study demonstrating how UX decisions can bring clarity to an experience-led brand. Contact me for more detail about the screens, decisions, and process.